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Introducing Edun

For a limited time Veridis will be showcasing Edun, Bono’s clothing line that has at its core a commitment to trade with Africa.  There are some great men’s options from this line including outerwear, henley sweaters, pants, and button-downs.  These items will only be available in store for a limited time.  Come check out what the buzz is all about, and what doing good with your buying power can mean.

 

 

 

Founded by Ali Hewson and Bono in 2005, Edun is a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same. Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa.

 

In 2008, together with the Wildlife Conservation Society (WCS) and Invisible Children Edun set up the Conservation Cotton Initiative Uganda (CCIU). CCIU enables Edun to affect change at the start of the supply chain and Edun Live primarily uses CCIU cotton. This year Edun is proud to introduce CCIU cotton into the production of its Kenya Kids Tees and Edun Basics for its fashion collection.

 

In 2009, LVMH bought a 49% stake in Edun. LVMH provides essential support, investment and infrastructure to help Edun grow the business into a global fashion brand and support its vision to grow trade in Africa.

 

Through Edun’s operations it looks to build long term, sustainable growth opportunities by supporting manufacturers, infrastructure and community building initiatives. Edun wants to use its experience as an example to show the viability of trade with Africa and to use its voice to encourage others within the fashion industry to do business with Africa, helping to create long-term commercial and social development.

 

Poised and Polished

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Trina Turk’s latest fall delivery is full of polished pieces that are work-friendly and have an elegant attitude about them.  The Kingfisher Dress, pictured above, is a simple ribbed sweater dress (made of fine merino wool) that buttons from top to bottom.  The tie at the neck can be left undone for a more casual take on the prim and proper look.

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Two more work-friendly pieces from Trina Turk come in skirt form.  The navy Clover Bow Skirt takes the classic wool skirt in a feminine, flirty direction.  Pair it with a classic button-up shirt or add a little extra style with a lace t-shirt.  Gentle tucks at the waistline add a little extra shape to an otherwise simple skirt.

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The blue tweed Wescott Skirt epitomizes fall with its texture and classic style.  Falling just below the knee, this slim pencil skirt is totally work appropriate and highlights that retro vibe Trina Turk does so well.  The great thing about all these pieces is that they won’t go out of style.  Classic works for a reason, and this collection really embodies that.

 

Paige Denim

Rear view of the Hidden Hills Bootcut from Paige Premium Denim

New to Veridis this summer is Paige Premium Denim.  This line is already well known and loved for good reason: amazing stretch and recovery, beautiful fits, and fabulous washes.  We’re starting off the summer with the two styles pictured here and will receive new styles each month.  Come find out why these jeans rock!

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The jeans pictured up top and above are the Hidden Hills Bootcut in the “Twilight” wash.  Super dark, this blue borders on black making it super versatile and flattering.  These guys fit super snug around the hips and then flare out to a classic boot-cut shape.  There’s quite a bit of  s t r e t c h in these beauties.

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The Skyline Ankle Peg in “Super Rebellious” is a great blue wash in a universally flattering skinny shape.  This style has a 360 degree stretch to fit your shape perfectly (hugs the legs, unlike the pole in the picture).  These won’t bag out- they return to their original fantastic shape.  Also, if I’m missing your size I can always special order for you!

Last Week to Save!

THE SUMMER SALE ENDS SOON! DON’T MISS OUT ON NEW MARKDOWNS AND GREAT STANDOUT PIECES!  LAST CHANCE TO SAVE THIS SEASON!

LOOK FOR NEW FALL MERCHANDISE OUT ON THE FLOOR JULY 12!!

NEW PIECES FROM:

VINCE

CYNTHIA VINCENT

MYNE

SUSANA MONACO

ALTERNATIVE APPAREL

AARON ASHE

KAIN

TRINA TURK

J.SHOES

PAIGE DENIM

CHEAP MONDAY

AND MORE…

They Will Be Myne, Oh Yes, They Will Be Myne…

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Myne’s first summer delivery is full of light, airy, easy to wear pieces.  The Jamie dress (pictured above) enlivens an ikat print with a watermelon hued backdrop.  Short cuffed sleeves and side pockets make this a functional and fun everyday summer dress.  The “tribal” motif is continued with the Brooklyn tank;  white embroidery decorates a delicate sheer silk tank.  Gentle pleats falling from the chest pocket further the feminine feel.

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The Tara shorts (pictured below) are also silk and have an easy breezy attitude about them.  Grey silk piping outlining the loose pockets is a nice contrast to the inky black.   Silk skirt-like shorts are a playful alternative to a skirt or more traditional shorts.

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Now just mix all of the above with some sun and you have a winning combination!

Second Suit

Every man should have at least two suits; a black suit for formal occasions and a second suit in another color and usually another fabric.  A spring and summer suit.  Make it grey, khaki, or navy; these colors are all suitable for summer weddings and special events and will add depth to what can sometimes be boring formal wear.

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Trovata’s Peacemonger suit jacket and Nou suit pant is a great second suit option.  Made of a linen/cotton blend it’s the perfect spring/summer weight and fabric.  Slightly relaxed, the fit matches the more casual aspect of the fabric.  This suit is also really easy to break apart and wear as separates; ensuring you will get major bang for your buck when it comes down to cost per wear!